![]() Of course, live audio from the app will then become a direct funnel to Spotify’s podcasting ecosystem. Some chats might be free to tune into, for example, while others are paid. Spotify will also experiment with different monetization features, he says. “But who knows, maybe we’ll integrate some of these features, or all of these features in the future,” Söderström says. Still, the two apps will remain separate. Although he says Spotify-employed creators won’t be required to go live only on Spotify’s app, he thinks it’ll be a “great complement” to their existing Spotify audiences. Gustav Söderström, chief R&D officer at Spotify, tells The Verge that Spotify will let anyone host conversations - not just approved creators - meaning its app will directly compete with all of the various live audio apps currently on the market, including Twitter Spaces, Clubhouse, and Discord. Spotify says it sees live audio as ideal for creators who want to connect with audiences in real time, whether that’s to premiere an album, host a question and answer session, or possibly even perform. Spotify didn’t disclose how much it spent on the purchase.Īs a result of the acquisition, Locker Room will stay live in the App Store but will be rebranded with a different name in the future on iOS and, eventually, Android with a broader focus on music, culture, and sports content. ![]() ![]() The platform announced today that it’s acquiring Betty Labs, the company behind the live sports audio app Locker Room. Spotify has invested heavily in prerecorded podcast content, and now, the company is looking to host live audio conversations. ![]()
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January 2023
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